Time-saving, workload reducing and distinctive

DANIEL PEMBERT
PEMBERT & COMPANY, MALMÖ

DANIEL PEMBERT
DANIEL PEMBERT

Swedish chef Daniel Pembert is driven by the desire to never stand still. “I want to keep growing and constantly develop new ideas, which I can transform into high quality experiences for our guests. I want to build our company into a stable brand that offers security to our employees. My goal is to organically grow the company with new units based on sound business wise decisions making the company stronger over time.”

Daniel Pembert

Award-winning chef Daniel Pembert has not been idle in recent years. He has been running Pembert & Company, a catering and events company that consists of seven different businesses, since 2016. The company includes 5 restaurants, 1 wine bar and food studio. “Our aim is to cater for any type of event that people request: from one guest to thousands of visitors. We cater for weddings and festivals and run our restaurants with a strong desire to meet the needs and expectations of our guests every day. On busy days, we employ some 50 to 70 employees.”

New reality

Like other chefs, Pembert has been through challenging times. COVID, inflation and high costs of raw materials and electricity have caused him to focus extra on the stability of his business. “Moreover, I notice that these developments have caused our guests to change their behaviour. I want to respond to that as soon as possible. When do they eat at home, and when do they eat out? We are trying to get a grip on their new habits. We also need to understand what currently drives companies and what sort of events they will focus on in the coming year.”

To increase stability within Pembert & Company, Pembert has a management team that assists in developing events, organization as well as operations. He also pays constant attention to increased costs. Moreover, he has ensured a long-term vision within the company. “We focus on the things we believe in but are not afraid to make adjustments if necessary. In the distance, however, that dot on the horizon always remains visible. In this respect, cooperation with our employees is essential. We are dedicated to make our employees feel empowered and valued within our company. Our strength lies in cooperation.”

Smart solutions

Pembert also looks for cooperation with the right suppliers. “We look for products that offer the high quality we want to bring to all our kitchens, but that can also withstand the pressures within our business and help to reduce workloads where possible.” His choices include Debic Culinaire Original, Debic Roast & Fry, Debic Cream 40% and Debic Shapes and liquid desserts. “Debic provides smart solutions that enable us to save money, work more carefully, control margins and reduce waste. As chefs, this allows us to devote more creativity to the dish we want to serve - even if we’re serving thousands of them at an event.”

“Debic provides smart solutions that enable us to save money, work more carefully, control margins and reduce waste.”

DANIEL PEMBERT

PEMBERT & COMPANY, MALMÖ

DANIEL PEMBERT

According to Pembert, the solutions offered by Debic for desserts are ideal. “Debic Shapes are perfect for weddings, events and festivals; they help reduce the workload considerably. We can spend time on our main dishes and not worry about the quality of the dessert. They are always good and of a high standard. Moreover, we can give them our own twist. The same goes for Debic’s liquid desserts. We boil the Debic Crème Brûlée to make a thicker mousse and then caramelise it in the desired shape. At other times we turn it into a classic crème brùlée. Debic offers us the chance to save time and reduce pressure while remaining creative and distinctive.”

THREE SMART TIPS FROM CHEF DANIEL PEMBERT
  • Be brave enough to try out the ideas you believe in. And dare to change direction when what you believe in does not work out as you expected.
  • Make smart choices by using products that all your employees and businesses can work with.
  • Use Debic products to be creative and stand out: the basics take less time, so your hands are free to give dishes your own twist.